How can we bring more imagination to the customer experience?
Guest:
Tina Roth Eisenberg
Tina Roth Eisenberg is a Swiss born, raised and trained graphic designer, gone NYC. Over the past 16 years Tina started numerous side projects that have organically turned into businesses: a creative co-working community called FRIENDS, a global lecture series called CreativeMornings, a simple to-do app called TeuxDeux, and Tattly, a high-end temporary tattoo shop.
She lives in Fort Greene, Brooklyn, with her two kids Ella and Tilo who are teaching her the art of TikTok dances and building forts. Tina is often referred to as swissmiss after her popular blog. She likes that.
“When I started a team in real estate, I was the coach. I was really fulfilled by seeing the agents that I was mentoring or coaching grow. That became my passion. When people ask me, ‘Greg, what do you do?’ I say, ‘My business is developing talent.’ That's what I do. That's what keeps me motivated.”
Find Your Motivation
“I'm a big believer that it's up to all of us to be active participants in the world. When I hear people say there's a lack of community, I always say, ‘Well, what community do you want to be part of?’ And just kick-start it… I feel like a lot of us are craving community, but we don't realize that we can actually be the spark that starts it.”
Create the Community You Crave
“Have a prototype mindset. You have an idea and you make a first prototype. Then you test drive it with consumers or customers. And then you look at what works and what doesn't work. With CreativeMornings, I just had a hunch that people want to get together. At every event, I asked, what works here? What doesn't work? What should I change? There was a playfulness in how I showed up, knowing it's not going to be perfect. Be excited about changing and adding — that’s how I think most designers show up in this world.”
Get Excited
About Change
“Whatever you have built, take a step back in a playful, fun mode with your team and say, ‘what can we add on to this that is just a bit surprising and silly and funny, that people wouldn't necessarily expect?’… That extra love is what will make people so loyal to you, will make people share what they just purchased or experienced with delight… Can you point back to it and say, ‘This made us more sales?’ No. But does it delight customers? Yes.”
Add a Little Extra
HOW TINA
STAYS RELENTLESS
Slate is published by The Slate Group, a Graham Holdings Company. All contents © 2021 The Slate Group LLC. All rights reserved.
Paid Content Produced with Century 21 Real Estate. No members of Slate’s editorial team were involved during production.
Slate Studios is comprised of real-life writers, designers, and producers who dedicate their talents to branded storytelling.
© 2021 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. This material may contain suggestions and best practices that you may use at your discretion. The opinions expressed in this podcast are those of the individuals featured and not necessarily of Century 21 Real Estate.
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The Relentless
This paid podcast is produced by Slate Studios and Century 21 Real Estate.
We’re kicking off Season 2 with a conversation about how we can go above and beyond the expected to create truly unique customer experiences. Host Kristen Meinzer talks with Tina Roth Eisenberg, a successful entrepreneur who epitomizes an imaginative and intuitive approach to business. Her diverse collection of enterprises include a co-working space, the temporary tattoo company Tattly, a to-do list app, and an extraordinary lecture series and community called Creative Mornings, which has become a global phenomenon.
You’ll also hear from Greg Harrelson, a leading CENTURY 21 Broker and entrepreneur who built a top-performing team by prioritizing coaching and empowering his agents to deliver the best customer experience possible.
Neil Irwin is the author of How to Win in a Winner-Take-All World and The Alchemists: Three Central Bankers and a World on Fire. He is also a senior economic correspondent at The New York Times and previously led coverage of the global financial crisis as a reporter and columnist at The Washington Post. Irwin writes about global economic trends, the changing nature of work and employment, financial markets and monetary policy, and how big-picture shifts affect everyone who is trying to make their way in the modern economy.
Irwin frequently analyzes economic trends on television and radio, and has appeared on PBS Newshour, CBS This Morning, BBC America, MSNBC, CNBC, CNN, and NPR’s Marketplace. He has an M.B.A. from Columbia University, where he was a Knight-Bagehot Fellow in Economic and Business Journalism.
Guest:
Tina Roth
Eisenberg
Listen & Subscribe
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SPOTIFY
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Listen & Subscribe
HOW TINA
STAYS RELENTLESS
Slate is published by The Slate Group, a Graham Holdings Company. All contents © 2019 The Slate Group LLC. All rights reserved.
Paid Content Produced with Century 21 Real Estate. No members of Slate’s editorial team were involved during production. Slate Studios is comprised of real-life writers, designers, and producers who dedicate their talents to branded storytelling.
© 2019 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Nothing herein is intended to create an employment relationship. This material may contain suggestions and best practices that you may use at your discretion. The opinions expressed in this podcast are those of the individuals featured and not necessarily of Century 21 Real Estate.
LINKEDIN
TWITTER
FACEBOOK
EMAIL
SHARE TO:
VIEW EPISODE TRANSCRIPT
We’re kicking off Season 2 with a conversation about how we can go above and beyond the expected to create truly unique customer experiences. Host Kristen Meinzer talks with Tina Roth Eisenberg, a successful entrepreneur who epitomizes an imaginative and intuitive approach to business. Her diverse collection of enterprises include a co-working space, the temporary tattoo company Tattly, a to-do list app, and an extraordinary lecture series and community called Creative Mornings, which has become a global phenomenon.
You’ll also hear from Greg Harrelson, a leading CENTURY 21 Broker and entrepreneur who built a top-performing team by prioritizing coaching and empowering his agents to deliver the best customer experience possible.
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